On November 18, Mr. Jaime Balmori – Export Department, representative of Pierrot brand – Oral care brand from Spain with nearly 80 years of development globally, visited and worked at Dai Linh Group office. The meeting affirmed the strategic cooperation relationship between the two sides and opened up important directions for the 2025 business strategy, focusing on promoting Pierrot’s key product lines in the Vietnamese market.
Strengthening strategic cooperation between Pierrot and Dai Linh
Mr. Jaime Balmori and Ms. Nguyen Thi Hoai Huong – General Director of Dai Linh Group discussed the long-term goals and roadmap for implementing an effective cooperation strategy for 2025. Both sides emphasized that in order to maintain Pierrot’s solid position in the Vietnamese market, it is necessary to implement creative promotional strategies, maximize distribution channels and apply flexible sales policies to best meet consumer needs.
In particular, both sides agreed that the top priority in the upcoming strategy is to optimize customer experience. This will be done through providing high-quality products that meet the expectations of Vietnamese consumers in the context of increasingly diverse needs and stricter requirements.
Strengthening strategic cooperation between Pierrot and Dai Linh Group
Orientation of development of Pierrot’s main products
This visit is also an opportunity for Pierrot and Dai Linh Group to review the business performance of key products in the Vietnamese market, and at the same time propose new development directions to increase a strong presence in 2025. Products included in the key strategy include:
Pierrot – Dental care expert from Spain
1. Pierrot Piwy Strawberry Flavored Children’s Toothpaste: Designed specifically for children, the product with a sweet strawberry flavor not only helps clean teeth effectively but also creates excitement, encouraging children to form oral care habits early.
2. Pierrot Sharky Calci Organic Apple Flavored Children’s Toothpaste: With a formula supplemented with organic calcium, this product helps protect tooth enamel, increase strength, especially suitable for children in the stage of oral development.
3. Pierrot Piwy Strawberry Flavored Children’s Mouthwash: Gentle formula, absolutely safe, helps remove bacteria and plaque, while giving children fresh breath, suitable for daily use.
4. Pierrot Charcoal Activated Charcoal Toothpaste: The product deeply cleans, removes plaque and helps teeth naturally whiten. This is the perfect choice for adults, meeting the need for safe and effective teeth whitening.
5. Pierrot Whitening Toothpaste: With a natural whitening and anti-yellowing formula, this product helps maintain long-lasting whiteness and is highly appreciated by consumers for its outstanding effectiveness.
6. Pierrot Sensitive Toothpaste: Developed specifically for people with sensitive teeth, the product helps reduce sensitivity, providing a comfortable feeling while still ensuring optimal cleaning ability.
These products are manufactured to meet the diverse needs of Vietnamese consumers, from children to adults. With outstanding quality and a clear development direction, Pierrot hopes to continue to win the trust and love of customers in 2025.
Elevating the Pierrot brand in Vietnam
Mr. Jaime Balmori expressed and highly appreciated the effective cooperation between Pierrot and Dai Linh group in the past time. “Vietnam is a potential market, and we believe that, with the companionship of Dai Linh, Pierrot products will increasingly gain the trust and love of consumers” – he affirmed.
On behalf of Dai Linh’s Board of Directors, Ms. Nguyen Thi Hoai Huong, committed to implementing more methodical and creative business and marketing strategies. The goal is not only to boost sales but also to enhance the value and recognition of the Pierrot brand in the Vietnamese market.
Dai Linh Group commits to enhance the value and recognition of the Pierrot brand in Vietnam
Vision for the future
The visit and work of Mr. Jaime Balmori is not only a milestone in the strategic cooperation relationship between Pierrot and Dai Linh, opening up new opportunities to shape the future development of the brand in Vietnam. With a clear strategic direction, both sides expect to bring Vietnamese consumers high-quality oral care products, comprehensively meeting the needs of children and adults.
2025 is expected to become a breakthrough milestone for Pierrot in the Vietnamese market. The companionship of Dai Linh Group – a partner with a deep understanding of the market and rich experience – is the key for the brand to not only affirm its position but also reach further in the hearts of consumers.
